About Us

About Us

X's & Oh's is a needlework company that began with cross-stitch, and has since branched out into counted needlepoint and hardanger!

Designer Joanne Gatenby is the owner and operator, ably supported by her husband Bill and their family. Their goal is to bring new and original designs to market, and to that end Joanne has been working with artists for many years, licensing their work to convert to cross-stitch along with her own artwork - to the delight of both their fans!

However, over the past couple of years Joanne has been approached by several independent designers, and has agreed to expand the company by publishing designs not created by herself. In order to accomodate this, it quickly became apparent that 2 releases a month were not going to be enough, and so in January, 2009, X's & Oh's began releasing THREE designs per month.

To be notified of new releases each month, you can sign up for an e-mail newsletter. You can also check the SHOP FINDER, to see if your local shop carries X's & Oh's designs - and if they're not on the list, be sure to ask them why!

And since she wasn't nearly busy enough, Joanne is also a frequent contributor to magazines (such as The Cross Stitcher), and since 2008 has been a feature contributor to A NEEDLE PULLING THREAD, providing designs in every issue!

There's always something new from this dynamic company, so be sure to bookmark this exciting site, and visit often!

Search our Site

Search by Sku

Monthly E-Newsletter

If you would like to receive our monthly E-Newsletter, please sign up here.

Select your Birthday Month to be entered in a draw to receive a special something for your birthday.

Birthday Month